Story of Ode To Time
A love letter to time, and how much more we could feel if we just take a slower step, be a little quieter, look around more and tell ourselves that being still allows us to feel more.
Here is an opportunity to be able to deliver a story through a campaign, and maybe a message the fast moving world needs to hear more - to take it easy and live life because there is beauty in stillness.
beauty in stillness
PAGE 1: ROSA IN COTTAGE ROSE
Roses are celebrated in Sufi poetry and Islamic art as symbols of divine love, beauty. Roses to express spiritual truths and the longing for closeness to God. Roses also hold deep cultural significance in the Western world, symbolizing love, beauty, and a range of emotions throughout history.
Rosa flower rose illustration bloom mirrors the gentle beauty of Rosa — layer by layer, revealing its graceful charm.
tenderness is at the heart of rosa - she is crafted from soft linen in this gentle shade of rose pink. rosa flower embroidery came to life from our drawing of rose, paired with modest embroidery at the bottom of the skirt to enhance the overall beauty
PAGE 2: LILO BOW KITTEN HEELS
The Lilo Kitten Heels, named after Lola, mirror her counterpart with a fresh twist. This time, the bow is reimagined in a sturdier, yet equally alluring design.
The colours of the Lilo heels evoke the charm of a quaint cottage, with soft shades of pink and warm brown that reflect the coziness of rustic living, while subtle gold accents reminiscent of the golden sun reminding us of everyday blessings.
PAGE 3: ROSA IN DOVE
Soft as a whisper, still as a moment paused
The intricate rose embroidery, inspired by our original hand-drawn design, is paired with modest detailing at the hem of the skirt and sleeves, enhancing her timeless beauty with a touch of refined simplicity.
PAGE 4: NARA CLUTCH
Inspired by timeless elegance, the Nara Clutch collection brings together classic design and modern functionality. With its structured shape and premium materials like velvet and faux leather, each clutch is thoughtfully crafted to complement moments that matter.
Available in six versatile shades, the collection speaks to enduring style and refined simplicity.
PAGE 5: TOSCA IN MEDITERRANEAN BLUE
They say life is like the ocean—calm and still at times, rough and rigid at others, but always beautiful in the end. The Tosca in Mediterranean Sea print captures this essence with its custom hand-drawn floral design and deep navy hue, evoking the beauty and tranquility of the Mediterranean waters.
Crafted from 100% linen, this timeless piece seamlessly blends vintage inspiration with modern sophistication, embodying both serenity and elegance.
Paired with the matching white linen skirt adorned with custom delicate embroidery and lace hem details. Lightweight and breezy, the skirt adds a touch of timeless grace to this Mediterranean-inspired ensemble.
There’s beauty in stillness - as seen, Tosca in Mediterranean Sea
PAGE 6: ROSEMARY IN POMEGRANATE, CERAMIC & CIELO
The custom embroidery motif for Rosemary is designed to reflect the delicate beauty of rosemary flowers in bloom. Each detail captures the timeless elegance of this herb, making it the perfect namesake for our Rosemary Sets in the Ode to Time collection.
ROSEMARY IN POMEGRANATE
Crafted from 100% linen, Rosemary in Pomegranate features delicate embroidery along the sleeve hems and a signature rosemary flower motif elegantly placed on the right chest.
A closer look at Rosemary in Pomegranate reveals its rich linen texture and signature embroidery from our drawing, beautifully inspired by the delicate rosemary herb.
ROSEMARY IN CERAMIC
Crafted from 100% linen, Rosemary in Ceramic is designed as a harmonic pairing for women who embrace the calm of neutral tones, rosemary in ceramic embodies simplicity and balance.
The striped motif on the skirt adds a contemporary touch to this timeless piece, perfectly complementing the matching embroidery details for effortless everyday elegance.
ROSEMARY IN CIELO
Rosemary in Cielo features intricate embroidery along the sleeves and subtle rosemary motifs from our own drawing.
True to its name, Cielo reflects the clear blue sky and the sense of calm it brings.
The soft sky-blue top is paired with a light blue striped linen skirt, creating a look that’s effortlessly simple yet full of understated charm.
The light, breathable fabric and relaxed silhouette make Rosemary an easy choice for everyday wear. Its clean lines and refined details reflect a perfect mix of comfort and understated elegance.
PAGE 7: AMOR SATIN HEELS
True to their name, amor satin heels are made with the precision of wanting you to feel extra beautiful on your special day, or any memorable occasion.
Classy side detailing, heavenly choice of colours that will complete any attire of your pick and of course, the signature ribbon on top Amor satin heels will company you with class, and hopefully, make you feel even more special when you have it on.
There’s a quiet grace in the sun’s light sneaking through the windows, casting warmth and a sense of peace over everything it touches.’
JOURNAL 1 : BEAUTY IN STILLNESS
chicken soup for the soul
The best meals aren’t just about the ingredients; they’re about the hands that prepared them and the people gathered around the table.
A home-cooked meal represents more than just nourishment—it embodies memories, comfort, and love served on a plate. For Journal 2, we aspire to infuse that same sense of love into our shoe designs, creating pieces that evoke memories, provide comfort, and express affection.
PAGE 1: AIMEE BOW FLATS
The Aimee Bow Flats in Black Olive and Saffron Gold combine elegance and comfort with their adorable double bow design and chic pointed front. Perfect for all-day wear, these flats bring timeless charm in colors inspired by black olives and saffron—nourishments that have stood the test of time.
AIMEE BOW FLATS IN BLACK OLIVE
Crafted from satin, these black flats are a timeless staple with a delicate bow for a refined touch.
These elegant flats are perfect for both casual outings and more formal occasions. The satin material gives them a luxurious sheen, while the microfibre lining ensures a soft, comfortable fit against your skin. The bow detail adds a charming touch, making them a stylish choice for any outfit.
AIMEE BOW FLATS IN SAFFRON GOLD
The saffron gold hue brings a vibrant pop of color, making them a standout addition to your wardrobe. Whether you're heading to a brunch with friends or a day at the office, these flats ensure both style and comfort, allowing you to step confidently into any setting.
These elegant flats feature a delicate bow detail on the toe, adding a touch of sophistication to any outfit. Perfect for both casual and formal occasions, the Aimee Bow Flats are versatile enough to pair with dresses, skirts, or even your favorite pair of jeans.
PAGE 2: NAIMA SLINGBACK HEELS
The Naima Slingback Heels are a love letter to vintage closets, blending timeless elegance with a modern touch. Featuring a refined silhouette with leather trims and dual-toned leather accents, these heels are crafted to evoke the charm of old-world design. The pointed toe and slingback straps add a classic edge, while the thoughtful color palette ensures versatility for any wardrobe.
NAIMA SLINGBACK HEELS IN CHERRY
NAIMA SLINGBACK HEELS IN ALMOND
NAIMA SLINGBACK HEELS IN PINK SALT
PAGE 3: MONROE HEELS
Designed for both comfort and style, the Monroe Heels are an easy choice for days that turn into nights. Made from smooth satin with a small pearl detail, they add just the right amount of polish without feeling overdone. The low kitten heel makes them comfortable enough to wear anywhere, whether you're heading to dinner or just dressing up a little for the day. Available in Pearl, Pink, and Brown, each shade brings its own personality while staying timeless and easy to wear.
all the lessons i'll carry with me
coming soon